Blackmores Singapore wanted to highlight their range of supplements targeted to prevent common ailments faced by the ageing population. A series of ads were developed to address problems specific to joints and bones to eye to mental health and overall wellbeing.

With increasing life expectancy and more inactive lifestyles, Singaporeans are faced with a growing burden of chronic diseases. We wanted to motivate users to care for themselves and to convince them that it’s still not too late to pursue new challenges in life.