Background
VideoJeeves has been creating explainer videos since 2000. They have proven over time that they have the creative chops to produce engaging and mind-blowing video content, and it was time to penetrate the global market.

But before world domination can happen, they needed a revamp of their existing web copy.

The Job
The task was to proofread the entire site and edit the copy. There were seven pages in total including the homepage (About Us, Portfolio, Pricing, Clients, Services and Contact Us). I went through every line of text and concised it for the reader. I further refined it (to sound like the butler, Jeeves) but kept a playful and welcoming voice.

The examples to the right show before and after edits of the homepage.

*If the text is too small to read, right click on the image and open it in a new tab. The full image will appear.

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