Kia Motors bought  a spot in a trade magazine that was going to be handed out at a 2-day roadshow for commercial vehicles. This was an excellent opportunity to push the Pregio – their best selling cargo van. 

For the ad, Kia wanted to highlight the van's space, comfort and green technology. For the message, I personified the van as an employee who was not only fast (powerful 2.7 litre), efficient (Green engine), and detailed (internal trimming) but was a valuable asset to any business.