Frontera wanted to introduce their brand new, sleep-inducing Chilli Cheese burger after seeing the success of their homemade chilli. They wanted to highlight only one thing - size, as it was significantly bigger than regular burgers found at McDonalds or Burger King. 

We decided to have a standalone image of the burger and to keep things simple. The management placed the bunting in the middle of the courtyard since the restaurant’s entrance is hidden by large foliage. Customers were ultimately drawn by the burger image, headline and call to action.