Background

Shapermint is an e-commerce platform offering top-rated shapewear that sparks confidence to middle-class American women over the age of 35. The brand also boast a community of over 1 million women, of whom 60% are XL plus sizes and above, and lead the conversation about body positivity, self-confidence and flaunting what they've got.

The Job

Emails make up the majority of Shapermint's overall marketing strategy.

With Summer just around the corner, I was tasked to come up with an email announcing the annual sale with deep discounts up to 70$ OFF sitewide and an attractive no-minimum-spend FREE shipping freebie.

The objective is simple -I had to turn these group of visitors into repeat buyers and increase revenue. Fortunately,  everyone from this list had made a purchase from the company within the past 6 months, so brand and product awareness is still at its peak. This meant I could use some hard-selling copy and FOMO action while using price and discounts to drive conversions.

The typical Shapermint email structure is long, often covering many sections. For this email, the company wanted to highlight:

• Main Summer Sale - 70% Off Storewide and Free Shipping
• Leggings Discount
• Product recommendation section with intro copy
• Panty Bundles with Free Shipping
• Clearance banner about a range of styles