For Kia Motors’ nationwide rebranding campaign, they wanted to feature their new Chief Design Officer – Peter Schreyer. Famously known for the iconic design of the Audi TT, VW Beetle, and Passat, Schreyer’s been appointed by the South Korean brand to reshape their image in 2006.

In a series of press ads, we infused ‘progressiveness’ and ‘boldness’ into the Kia brand. We also played up Schreyer’s achievements and his design philosophy.