Time Out Magazine, a local lifestyle magazine approached Frontera for a double-page feature. In addition, they threw in a promotional slot for the next 2 months.

For their first promo spot, Frontera wanted to highlight their late night happy hour which started at 10pm. The beverages on tap were Sol (from Mexico), Guinness (Irish) and Tiger (Singapore). I came up with a simple ad that opened with a typical line from a bar joke.

For their second ad, Frontera wanted to promote their refreshing and premium margaritas. Since Time Out had voted it 'KL's Best Margaritas', I wanted to infuse this line into the minds of customers and created a promo around it. Margarita sales went up 62% for the month and Halvis, the resident bartender, became a local celebrity.