Background

The Lipper Fund Awards, granted annually, highlight funds and fund companies that have excelled in delivering consistently strong, risk-adjusted performance relative to their peers. This year, Eastspring Investments wanThe Lipper Fund Awards, granted annually, highlight funds and fund companies that have excelled in delivering consistently strong, risk-adjusted performance relative to their peers.

This year, Eastspring Investments wanted to celebrate the fact that they've won again, for the 11th consecutive year.

The Job

Eastspring decided they should share the amazing news. We suggested sending out eDMs to reach their existing customers, since not everyone will catch a newspaper ad these days. This would also strengthen the trust as emails are more personal.

Several rounds of concepts were presented to the client. Many were based off the idea of "we are the best, because of you", "best-in-class" and "when we win, you win". In the end, the client chose the first concept as it was more suttle, and it showed appreciation towards the customer, while the others were too direct.